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Media Centre

Sunshine Coast (Queensland) EdTech company announces new UK & Ireland CEO as they continue international expansion


Oct 2016

Emily Halderthay UK & Ireland CEO of Schoolzine & Phil Reardon founder of Schoolzine Click here to download image

A Sunshine Coast digital newsletter company is continuing its international expansion with the establishment of a base in the UK this week.

A leader in digital school communication, Schoolzine’s services include eNewsletters with unlimited content, school websites, and a mobile school app.

Schoolzine is preparing to potentially double its workforce as it expands into the UK and Ireland, and today announces the appointment of UK-born sales professional and mother Emily Halderthay as UK and Ireland CEO.

Ms Halderthay has a wealth of sales management experience within major fast-moving consumer goods companies including global giant Nestle, with a vast local knowledge of the UK and its education system.

Coupled with the experience already gained at Schoolzine’s global office on the Sunshine Coast, Queensland, her dynamic but systematic approach to business will ensure a speedy, successful move into the UK and Ireland markets.

More importantly, Ms Halderthay brings her first-hand experience of UK education, as a mother of three children who have attended both primary and secondary schools in the UK and Australia.

“I always give schools a parent’s perspective, because I know first-hand the frustrations parents have with the way schools communicate,” Ms Haldethay said.

“PDFs instantly disengage me, while Schoolzine’s interactive newsletter content keeps me informed and continually engaged with the school.

“I’m really excited to be back to the UK and bringing the key leanings I’ve established from working with Australian and New Zealand schools.”

While Schoolzine is expanding internationally, they will be employing local talent to fuel their growth.

Schoolzine founder Phil Reardon expressed his excitement about the UK expansion.

“At Schoolzine our goal is to become the world’s largest digital school service provider by 2020,” he said.

“We aim to empower the way communities learn without borders by changing how schools communicate, engage and connect globally.”

The EdTech firm already makes newsletters for almost 500 schools and 170 childcare centres in Australia, and also has customers in New Zealand, Saudi Arabia, Bahrain and the Falkland Islands off Argentina.

“By delivering a world-class service with cutting-edge technology and innovation, our focus is all about creating a better digital experience for our schools, teachers, educators and parents, ultimately leading to better educational outcomes for all students,” Mr Reardon said.

Schoolzine has some powerful backers in the technology sector.

Microsoft Director – Education Sector, George Stavrakakis, praised Schoolzine’s hands-on approach with their schools, supporting its continued international expansion.

“The fact that the platform has been developed for schools makes it unique,” Mr Stavrakakis said.

He predicted it would take off in the UK, where 2000 schools are all close to Schoolzine’s new base in the Midlands.

“The size and geo-location of schools in the UK, coupled with the traditional way schools currently distribute content provides Schoolzine with a great opportunity to penetrate the market there.”


Contact: For more information to arrange interviews or photos, contact Craig Josic (CJ) Chief Digital Officer of Schoolzine on +61 433 991 718, +61 7 5414 2357 or

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